In a small bowl, whisk together cream cheese and powdered sugar until smooth and creamy. Set aside.

Spread cream cheese filling on one side of a slice of bread, top with sliced strawberries and jam, and place another slice on top.

In a shallow dish, whisk together eggs and milk until combined. Add cinnamon if desired.

Carefully dip each sandwich into the egg mixture, allowing them to soak for about 10-15 seconds per side.

Preheat a non-stick skillet over medium heat and melt butter until foamy.

Fry each sandwich for 2-3 minutes per side until golden brown and crispy.

Drain excess butter on paper towels after removing from the skillet.

Dust with powdered sugar before serving and enjoy warm, optionally with fresh strawberries or chocolate sauce.